“We spend the money on what matters. Our priority is what you eat and the results you get. Ingredient and production spend always comes first. Everything else, marketing, advertising, office coffee, the lot, is secondary. This focus lets us spend as much as 25x more than ordinary sports nutrition brands on our ingredients while maintaining competitive prices for you.”
The 33Fuel Fuelosophy, principle 4 of 33, written in 2012
