Blingsting
What we saw
A brand whose entire positioning is one line on their own site: safety, with a side of cute. Max legal strength pepper spray covered in rhinestones, a 125 decibel alarm shaped like a glitter heart. The buyer clips it to a bag and forgets she is carrying a weapon until she needs it. That is a considered purchase with a real hesitation behind it, and a checkout abandoner has already said she wants one.
What we did
We opened the flow on the product rather than a discount, because the objection here is not price. It is whether a thing this pretty actually works. So the first email leads with the specs that answer it: strongest strength allowed by law, independently lab tested, UV marking dye. For the second we dropped the design entirely and wrote a plain note from the founder, because the person who stalled at checkout wants a human, not another banner.
They asked us for this one, so it was requested rather than unsolicited. They are not a client and we claim no result for it.