Client
Desert Towel
SectorCooling gear, direct to consumer
FlowWelcome, second order, and a four-a-week campaign calendar
PlatformWooCommerce and Klaviyo
Emails32
What we saw
A Phoenix cooling brand with a real seasonality problem: the product sells hardest for four months and the list goes quiet for eight. The entry product is a $10.99 towel and free shipping starts at $49, so the money is not in the first order. It is in the second.
What we did
We built the second order flow first, because that is where the margin is, then the welcome flow underneath it and a campaign calendar on top. The welcome flow leads with the headband the subscriber actually opted in for rather than a generic discount, and the offer is a real coupon live on their store. Every price, spec and policy is read off their site. Every photograph is theirs.