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Concept build

Duolingo

SectorLanguage learning FlowCampaign, driving Super free trials PlatformBroadcast, not a flow position Emails1

What we saw

The one build here that starts from a template rather than from scratch, and the one that had no photography problem to solve: Duolingo's identity is illustration first, so there was nothing to generate and nothing to shoot.

What we did

We built it on one of the templates in our library, every section in order, devices and all, using Duolingo's own brand assets pulled from their live site rather than anything generated. The trial length and the euro figures are read off their public pricing page, so no term in it is invented. It drives one action, which is starting a Super free trial.

Nobody hired us to build this. We picked the brand, found the gap, and built the flow we would have built for them, using their own products, prices and photography as published on their site. They are not a client and we claim no result for it.

Super free week
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