Jeni's
What we saw
Their signup offer promises $5 off and delivers it. Then the sequence stops. No brand story, no flavour guide, no bestseller push, no second touch. For a brand with photography and a voice this good, the argument for buying is already written and simply is not being sent.
What we did
We treated the $5 code as the opening rather than the whole message, then handed over to the product. Pints are $17 and the collections run to $129, so the cross-sell moves people from a single pint to a collection, using their own bestsellers and their own review counts.
Nobody hired us to build this. We picked the brand, found the gap, and built the flow we would have built for them, using their own products, prices and photography as published on their site. They are not a client and we claim no result for it.