Liquid Death
What we saw
Their popup makes two specific promises, including two free can coolers, and then one email arrives in the first 48 hours. They run a cross-sell engine on the product page and not in the inbox. Worth knowing before you look: their own store sells no drinks at all, every buyable product on it is merch.
What we did
We built the cross-sell on what the merch catalogue actually is, pairing the cooler to the tallboy and the bottle to the case, and a browse abandonment sequence that recalls the specific product viewed. It is written in their voice, which is the hardest part of this one and the reason most brands copying them get it wrong.
Nobody hired us to build this. We picked the brand, found the gap, and built the flow we would have built for them, using their own products, prices and photography as published on their site. They are not a client and we claim no result for it.