New Nordic
What we saw
A thirty year old brand with proof most supplement brands would pay for: national retail in CVS, Walmart, Wegmans and ShopRite, a Best Health Brand award, and a flagship rated 4.6. A catalogue that size means a large list, and the warmest slice of it is the people who joined and never placed a first order.
What we did
We led with the proof rather than a discount. Promise, then proof, then the objection, and only then a flash discount, held back to the last two emails. The retailer logos and the award do the work a code would otherwise have to do. The supplement daggers and the FDA disclaimer are in every footer.
Nobody hired us to build this. We picked the brand, found the gap, and built the flow we would have built for them, using their own products, prices and photography as published on their site. They are not a client and we claim no result for it.