NOBULL
What we saw
A brand that sells on standards rather than on discounts, to people who take training seriously enough to care what a shoe is made of. That makes the abandoned bag an argument about the product rather than a chase for the sale, which is the harder version and the one worth building.
What we did
We wrote the abandoned bag on the construction rather than on urgency, because a buyer hesitating over this brand is weighing whether it lasts, not whether it is cheap. The winback opens on what has changed since they last bought instead of on a code.
Nobody hired us to build this. We picked the brand, found the gap, and built the flow we would have built for them, using their own products, prices and photography as published on their site. They are not a client and we claim no result for it.