Sterling Home
What we saw
Nine stores and UK-wide delivery, selling considered purchases where the basket is large and the hesitation is real. The objections are known and specific: the price in one go, whether it is cheaper elsewhere, not having sat on it, and the delivery being a nightmare.
What we did
We answered those four objections by name instead of discounting. The monthly figure sits next to the total because 0% APR over 30 months is their own published option, the price promise is their own, and the delivery sequence is written out step by step because that is the objection nobody answers.
Nobody hired us to build this. We picked the brand, found the gap, and built the flow we would have built for them, using their own products, prices and photography as published on their site. They are not a client and we claim no result for it.