Strength Warehouse USA
What we saw
A started checkout here can run to several thousand dollars of equipment, so a buyer who walks away is not being impulsive, they are thinking. Every product photograph is a studio cutout on white, which is right for a catalogue and impossible as an email hero: white type on white, opening on the same page they just left.
What we did
We built the recovery to answer the machine rather than chase the sale. It opens on the checkout they left, then spends the second message on the specific piece they were looking at. Their real machine is photographed into a generated room so the email opens on something other than a white sweep. No health, injury, weight-loss or fitness-outcome claim appears anywhere: the brief bans all four.
Nobody hired us to build this. We picked the brand, found the gap, and built the flow we would have built for them, using their own products, prices and photography as published on their site. They are not a client and we claim no result for it.