Concept build
The Hold Label
SectorConsidered fashion, made in small runs
FlowPost purchase
PlatformShopify
Emails2
What we saw
A small-run label where the thing that earns the second order is not a discount but the sense that the first piece was worth what it cost. That case gets made in the weeks after delivery, and almost nobody writes then.
What we did
We built the post purchase flow around care rather than around the next sale. It opens on how to keep the piece, because a garment that holds up is the whole argument for buying another one, and it earns the second order by being useful first.
Nobody hired us to build this. We picked the brand, found the gap, and built the flow we would have built for them, using their own products, prices and photography as published on their site. They are not a client and we claim no result for it.